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Interactive Voice Response (IVR) refers to the automated routing of customer enquiries. It's a telephony technology in which the customer uses a touch-tone telephone to interact with a database to acquire information from, or enter data into, the database.

The customer interacts with a phone system by picking from a list of services, which will direct the call to the call centre employee, department or automated response that is most applicable to handle the enquiry e.g. "For Sales press 1... For Accounts press 2..."

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